https://www.zachweiner.com/ux-writing-case-studies daily 0.75 2022-03-26 https://www.zachweiner.com/ux-writing-case-studies/spotify-soundbetter-content-strategy monthly 0.5 2022-03-01 https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586743482659-QKQIV8OFALZO65X285KK/Screenshot+2020-04-12+22.04.30.png UX Writing Case Studies - Charting the future of music production. A conceptual work-up of the on-boarding trailhead. Due to NDA and work in progress, I can’t share production comps, copy decks, or strategy decks at this point in time. Contact me for more information. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586745497537-40C5GIREVTISFFISB4QV/Screenshot%2B2020-04-12%2B22.20.59.jpg UX Writing Case Studies - Charting the future of music production. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586745278568-TC5U87FPDK96KG5EKKAB/Screenshot%2B2020-04-12%2B22.23.05.jpg UX Writing Case Studies - Charting the future of music production. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586745365874-19RPGGB7M4STX4EOZ2MT/Screenshot%2B2020-04-12%2B22.21.53.jpg UX Writing Case Studies - Charting the future of music production. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586745207573-6FWBLYZEMM5XEJGUT62C/Screenshot%2B2020-04-12%2B22.22.04.jpg UX Writing Case Studies - Charting the future of music production. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586745162687-U1R46Y4HX8UIPWT12SRD/Screenshot%2B2020-04-12%2B22.23.16.jpg UX Writing Case Studies - Charting the future of music production. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586745431827-IJU9C3NYWZILGF8RPYYE/Screenshot%2B2020-04-12%2B22.21.38.jpg UX Writing Case Studies - Charting the future of music production. https://www.zachweiner.com/ux-writing-case-studies/hertz-conversion-rate-optimization monthly 0.5 2022-03-26 https://www.zachweiner.com/ux-writing-case-studies/barnburner-fantasy-sports-product-design monthly 0.5 2022-01-10 https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586752337629-XDP5EHW0WYXUZD8CTZ73/barnburner-logo-black-bg.png UX Writing Case Studies - From zero to gaming in 120 seconds. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586752895560-SFVUV23Y5VRR0S86VBWE/venue-home.png UX Writing Case Studies - From zero to gaming in 120 seconds. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586752974604-41JZ58XSCUEUV5MO1SJ1/you-won.png UX Writing Case Studies - From zero to gaming in 120 seconds. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586752855776-26Y5MH4QRVLDPQN5IOJ7/text-to-play.png UX Writing Case Studies - From zero to gaming in 120 seconds. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586752942097-IAGEKPN4S04XZHE8LAVY/gameplay.png UX Writing Case Studies - From zero to gaming in 120 seconds. https://www.zachweiner.com/ux-writing-case-studies/hertz-carfirnations-naming-and-product-design monthly 0.5 2020-11-12 https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586750924244-I7ISAV3DGARFYAXHJ7Z1/carfirmationsname.png UX Writing Case Studies - Know the car you drive before you arrive. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586750998963-71GEQIAS86I8PGKDO2GO/02-carfirmation-message.png UX Writing Case Studies - Know the car you drive before you arrive. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586751146286-XVZXJ9IJGDM7WIHB6QZV/04-mobile-optimized-web-02.png UX Writing Case Studies - Know the car you drive before you arrive. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586751448673-Z8U2YQGK4KDQ1R2WNK67/07-feedback.gif UX Writing Case Studies - Know the car you drive before you arrive. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586751099529-95CN6K5FOLLULQUMFTJT/03-mobile-optimized-web-01.png UX Writing Case Studies - Know the car you drive before you arrive. https://www.zachweiner.com/ux-writing-case-studies/move-over-geico-getting-met-online monthly 0.5 2020-11-12 https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586798576124-9HS1U8R1Z1WX8TZXGXXD/metlife2.png UX Writing Case Studies - Move over, Geico. Getting Met online. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586798513345-UJ7KBUTS24204HIJCLOD/metlife0.png UX Writing Case Studies - Move over, Geico. Getting Met online. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586798642172-MVEXU28YF62IZPH9PER1/image-asset.png UX Writing Case Studies - Move over, Geico. Getting Met online. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586798682079-FSEV4BWZ2R2AYDPDKZFD/image-asset.png UX Writing Case Studies - Move over, Geico. Getting Met online. https://www.zachweiner.com/ux-writing-case-studies/making-ibms-watson-more-human monthly 0.5 2022-03-26 https://www.zachweiner.com/ux-writing-case-studies/category/CRO monthly 0.5 https://www.zachweiner.com/ux-writing-case-studies/category/MULTICHANNEL+UX monthly 0.5 https://www.zachweiner.com/ux-writing-case-studies/category/CONVERSION monthly 0.5 https://www.zachweiner.com/ux-writing-case-studies/category/ONBOARDING monthly 0.5 https://www.zachweiner.com/ux-writing-case-studies/category/GROWTH+HACKING monthly 0.5 https://www.zachweiner.com/ux-writing-case-studies/category/GPS monthly 0.5 https://www.zachweiner.com/ux-writing-case-studies/category/MULTI-CHANNEL+UX monthly 0.5 https://www.zachweiner.com/ux-writing-case-studies/category/eCOMMERCE monthly 0.5 https://www.zachweiner.com/creative-case-studies daily 0.75 2020-11-12 https://www.zachweiner.com/ux-writer daily 1.0 2022-03-26 https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586833786637-16865G5PG7IU9R09CE2V/Screenshot%2B2020-04-13%2B15.06.49.jpg UX Writer - Know the car you drive before you arrive Tethering text alerts to mobile web, we created a dead-simple feature that drove up-sell revenue for Hertz, wrapped in a utility that customers loved. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1605112814700-6BSC888BD8UYGYSN6W5F/barnburner.jpg UX Writer - From zero to gaming in 120 seconds Value props and frictionless on-boarding were everything for Barnburner, the first hyperlocal fantasy sports platform. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586883038116-4MX8FRELM7QIMMGHC9MK/spotifyxsoundbetter.png UX Writer - Charting the future of music production When Spotify acquired the top music production marketplace, SoundBetter, they brought me in for messaging, tone-of-voice, and content strategy. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586882940145-2VWVLP8G6A7SQEWNHMGN/metlife.png UX Writer - Move over, Geico. Getting Met online. I led UX writing for the design and launch of MetLife Auto’s first direct-to-consumer, all-digital product. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1605112722722-YM192UUQW34ILISI54RR/hp_0802_streamlinelogin.jpg UX Writer - Optimizing a $2.5 billion booking flow After overhauling Hertz Rent-a-Car’s booking experience, conversion increased by 5% — a $125 million windfall. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1586882986121-DJHP5NHYZRROFCVU70RW/ibm-watson.png UX Writer - Expanding the limits of conversational UI I helped IBM productize Watson, creating prototypes and alphas that launched the first cognitive AI advertising platform. https://www.zachweiner.com/creative daily 0.75 2022-03-26 https://www.zachweiner.com/strategist daily 0.75 2020-11-12 https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1605208279164-3UYN3WC4Z6NHM6MJDM4U/pantene-cover6.png Strategist - The beauty of cross-channel storytelling As UX and content strategy lead for Pantene’s global digital redesign, I created a social-fueled content strategy across all owned channels including YouTube, Instagram, e-commerce, and editorial. CASE STUDY COMING SOON! Get in touch for more info. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1605210595694-OAM46F6W9674NLH0GILT/verizon_home2.png Strategist - 155K employees, 150 countries, 1 careers brand I led strategy for all of Verizon’s 2018 recruitment marketing, including development of their first ever global recruitment brand; creative strategy for dozens of successful campaigns; and diversity, inclusion and other key messaging strategies. CASE STUDY COMING SOON! Contact me for more info. https://images.squarespace-cdn.com/content/v1/5e4386878ec7a92fbfe22d77/1605169594909-NKBT7D23HEGJGYOI6V3E/kiehls-moross1.png Strategist - More “likes” for the holidays I created a tight social activation strategy for Kiehl’s holiday campaign, beating the KPI for sales, in-store traffic, and social engagement. The brand has used my social activation plan as a blueprint for their past three holiday campaigns. CASE STUDY COMING SOON! Get in touch for more info.